WHO WE ARE
Our mission at Coached is to design and deliver enjoyable, inclusive, thought-provoking learning and development workshops. Our diverse team of experienced facilitators will partner with you in creating captivating, original content, to deliver professional development seminars in a compelling, interactive style, in person or remotely.
Al has extensive experience working with apprentices, graduates and senior leaders including C-Suite for various multi-national companies across a range of industries worldwide. His creative, practical approach to learning and development came from training with places like the Institute of Leadership and Management, the National Film and Television School and the Royal Central School of Speech and Drama. He previously managed a sales team driving a multi-million pound annual revenue, before becoming a director of a renewable energy start-up that successfully exited. Before starting Coached his background in the creative arts took him to places like the BBC, ITV and Channel 4. His unique experience as a professional performer and writer, and as a business leader, inform his approach at Coached. Whether working with senior doctors in Seville, leading lawyers in London or influencing skills in India, Al’s expertise as a consultant, facilitator and coach ensures all his sessions have measurable return on investment.
Alistair Donegan
Founder & Programme Director
Lucy Aarden
Associate Lead Facilitator
Lucy’s work as a professional actor on globally acclaimed productions such as Game of Thrones sparked her curiosity about what drives human behaviour and how people connect under pressure. Immersed in performance, she developed a nuanced understanding of presence, communication, and authenticity—insights she later combined with rigorous training in psychodynamic counselling. This powerful blend enables her to equip clients with a practical toolkit for building confidence, enhancing self-awareness, and unlocking their potential.
Today, Lucy works with high performers across industries, guiding them to lead with authenticity and impact. Her coaching focuses on strengthening leadership capability, empowering women, mastering public speaking, and navigating difficult conversations with clarity and composure. Passionate, supportive, and results-driven, she helps individuals transform their presence and create lasting change that resonates well beyond the training room.
Ayodeji Adeoshun
Associate Lead Facilitator
Deji trained as a barrister and has extensive experience taking employment matters to the Tribunal on a pro bono basis. Along with his legal expertise, Deji has carved out a career re-energising organisations with behaviours to make them more effective and resilient in the face of change.
With a particular interest in supporting young people who are least likely to access opportunities, he developed the youth leadership model for Hackney Council, ensuring that young voices are heard and have a genuine stake in the decision-making process in all activities affecting young people in the borough, enabling them to reach their full potential and develop the confidence, skills, and ambition needed for long-term success.
Deji continues to work with Local Authorities to bridge the gap, raise aspirations ensuring communities are empowered to create lasting positive impact, and for want of better words (and at the risk of sounding corny), bring hope to the streets.
Michael Kibblewhite
Chief Adviser
Mike is passionate about coaching leaders, empowering teams, and unlocking potential to deliver measurable impact. His career began in media, where he built a reputation for creativity, adaptability, and the ability to connect with diverse audiences. This early experience honed his storytelling skills and his understanding of influence - foundations he later carried into the corporate world, where he went on to lead culture change for one of the world’s largest companies. In this role, Mike guided senior leaders and global teams through transformative shifts, embedding new ways of working and driving sustainable behavioural change at scale.
With deep expertise in talent development, engagement, and organisational behaviour, Mike blends practical business insight with the latest thinking in behavioural science. Holding an MSc in Behaviour Change from UCL, he brings academic rigour alongside real-world impact. By leveraging data and digital tools, he ensures people strategies align seamlessly with business goals. Passionate, insightful, and results-driven, Mike equips leaders with the clarity and confidence to thrive in complex environments, making access to his expertise a true privilege.