Alistair began his career as a professional performer and writer - working with the BBC, ITV and Channel 4, and training at the Royal Central School of Speech and Drama and the National Film and Television School. That background is not incidental to what he does now. It is the foundation of it.
The ability to hold a room, communicate with precision, adapt in real time and understand what makes people respond — these are not soft skills. They are highly learnable, highly transferable capabilities. Alistair has spent more than fifteen years translating them into practical leadership and communication development that organisations can measure.
Before founding Coached, he led a software sales team driving multi-million pound annual revenue, then became Sales Director of a renewable energy start-up that successfully exited. That commercial experience means he understands the environments his clients work in — the pressure, the pace and the financial consequences of leadership that is not working.
He holds an ILM Level 7 Diploma in Executive Coaching and Mentoring — the most recognised senior coaching qualification in the UK — alongside certifications in DiSC profiling and accreditation from the Association for Coaching.
Over fifteen years he has worked with leaders at every level — from apprentices to C-Suite — across multinational organisations in financial services, professional services, property, energy and the public sector. He has coached senior doctors in Seville, led communication programmes for leading lawyers in London, and delivered influencing skills workshops in India.
His work is practical, commercially grounded and always behaviour-focused. The question that drives every programme he designs and delivers is the same one: what will be different when people leave the room?
Lucy brings a background that is genuinely unusual in leadership development - a career as a professional actor on productions including Game of Thrones, combined with formal training in psychodynamic counselling. What that gives her in a room is rare: a precise, practically-grounded understanding of presence, communication and how people show up under pressure - and the ability to help others develop those same qualities. She works with leaders on the capabilities that are hardest to develop in a traditional training environment: how you come across, how you hold a room, how you handle a conversation that matters. Her particular focus areas are public speaking and presenting, navigating difficult conversations, and building confidence and self-awareness in leadership roles.
Deji trained as a barrister and has spent his career at the intersection of organisational behaviour, leadership development and social impact. He brings a practitioner's understanding of accountability, fairness and how organisations actually work - built through legal practice, frontline community leadership and sustained work with public and private sector organisations navigating change. Deji has designed and delivered leadership programmes for a wide range of organisations, including developing the youth leadership model for Hackney Council - a programme built to ensure young people have genuine influence over the decisions that affect them.
He continues to work with local authorities and community organisations alongside his work with Coached. His facilitation style is direct, warm and grounded in real-world experience. He is particularly effective with groups who are sceptical of conventional leadership development - and with organisations that need development to connect to a broader sense of purpose.
Mike holds an MSc in Behaviour Change from UCL and has spent the bulk of his career inside large organisations - most recently leading culture change for BP, working with senior leaders and global teams through significant organisational transformation. He advises Coached on the behavioural science underpinning our diagnostic model and programme design - bringing academic rigour and large-scale organisational experience to the way we think about what actually drives behaviour change in leadership populations. His background spans media, organisational development and senior leadership - which gives him an unusual combination of creative thinking, commercial credibility and evidence-based practice. He is the person we call when a client situation requires depth of insight beyond the immediate brief.
Information
Contact Us
alistair@wearecoached.com
0207 566 4066
124 City Rd, London, EC1V 2NX