A confidential, high-impact partnership for senior leaders
Executive coaching is one of the highest-impact investments an organisation can make in a senior leader. Not because it changes what they know - but because it changes how they lead.
A Coached executive coaching engagement gives senior leaders the space, challenge and support to develop the self-awareness, clarity and leadership capability that directly affects the people and teams around them.
For the leader: a confidential, focused partnership built entirely around their goals, challenges and growth.
For the organisation: a measurable investment in the leadership capability that drives performance, culture and retention.
Clarity
When you are deep in the day-to-day, it is easy to get stuck in reactive decision-making or lose sight of what matters. Coaching creates the space to step back, see the bigger picture, and get clear on priorities.
Honest feedback
At senior level, people rarely tell you the full truth. Coaching provides a confidential space to explore blind spots, challenge unhelpful patterns, and test new ways of thinking — without agenda or politics.
Better decisions
Particularly powerful at crossroads moments — stepping into a new role, leading through change, navigating a complex situation. It helps leaders decide with more intention and less noise.
Stronger self-awareness
The most effective leaders understand their own patterns, triggers and impact on others. Coaching builds that self-awareness in a structured, evidence-based way — as a performance capability, not a reflection exercise.
Confidence and resilience
Leaders who work with a coach consistently report feeling more grounded, more decisive and more capable of sustaining performance under pressure.
Impact that ripples outward
The greatest return on executive coaching is not what changes for the individual — it is what changes for the people around them. Better leadership creates better teams, better cultures and better outcomes.
Executive coaching is most powerful at moments of transition or pressure. It is particularly valuable when a leader is:
+ Stepping into a new or expanded leadership role
+ Leading a team or organisation through significant change or uncertainty
+ Navigating a difficult relationship, team dynamic or organisational challenge
+ Preparing for the next level of leadership responsibility
+ Feeling stretched, stuck or less effective than they want to be
+ Looking to sustain high performance without burning out
It also works exceptionally well as a complement to a leadership development programme — giving individual leaders the space to apply, reflect on and embed what they are learning in a group context.
Chemistry conversation
A no-obligation 30-minute call to understand context, goals and fit — before any commitment is made
Contracting session
We agree the focus, boundaries and what success looks like — involving the sponsor where appropriate
Coaching sessions
6 or 12 sessions of 60 minutes, delivered over 6-12 months, virtual to ensure maximum flexibility.
Mid-point review
A structured check-in at the halfway point to review progress and refocus where needed
Closing review
A final session to consolidate learning, embed commitments and agree next steps
Sponsor update (optional)
A brief summary of progress themes — not content — shared with the commissioning sponsor
Foundation programme
6 x 60 min sessions over 6 months
£3,000 – £3,500 + VAT
Full programme
12 x 60 min sessions over 12 months
£5,500 – £6,500 + VAT
All coaching conversations are strictly confidential. Content is never shared with sponsors or organisations without the explicit consent of the individual leader.
For leadership teams who need to perform better together — not just learn together
Team coaching vs team development — what is the difference?
Team coaching works with a leadership team as a living system — not as a group of individuals who happen to work together.
Rather than delivering content to the team, a team coach works with the team on what is actually happening: the dynamics, the patterns, the conversations that are not being had, and the behaviours that are limiting collective performance.
Each session starts from where the team is — not from a pre-set agenda. The coach creates the conditions for the team to do better work together, and holds them accountable for the commitments they make to each other.
The result is not just a more capable team — it is a team that has developed the habits and the trust to sustain high performance beyond the coaching engagement itself.
Surfaces what is really going on
Teams often know something is not working but cannot name it precisely. Team coaching creates the safety and structure to bring the real issues into the room — constructively.
Builds genuine trust
Not trust-building exercises — but the kind of trust that comes from having honest conversations, making commitments and following through on them over time.
Improves collective decision-making
Teams that communicate well and challenge each other constructively make better decisions. Team coaching builds those habits deliberately.
Aligns around shared goals
Many leadership teams are aligned on strategy but misaligned on how to work together to deliver it. Team coaching closes that gap.
Creates accountability that sticks
Commitments made in a team coaching session are tracked and revisited. This is what separates team coaching from a one-off workshop.
Stage: Scoping conversation
What happens: A conversation with the team leader and/or sponsor to understand the context, the team and what success looks like
Stage: Individual conversations
What happens: Brief one-to-one conversations with each team member before the first session — to understand individual perspectives and build rapport
Stage: Contracting session
What happens: The full team agrees the focus, the ground rules and the commitments for the coaching engagement
Stage: Coaching sessions
What happens: Typically 6 sessions of 2-3 hours over 6 months. Each session works with what is live for the team at that point.
Stage: Between-session work
What happens: Agreed actions and commitments are tracked between sessions — accountability is built into the process
Stage: Closing review
What happens: The team reflects on progress, consolidates commitments and agrees how to sustain what they have built
Programme: Half-day session
What is included: Single 2-3 hour team coaching session
Investment (ex VAT): £1,800 – £2,200 + VAT
Programme: Full-day session
What is included: Single full-day team coaching engagement
Investment (ex VAT): £3,000 – £3,500 + VAT
Programme: Team coaching programme
What is included: 6 sessions over 6 months — the recommended minimum for sustained change
Investment (ex VAT): £9,000 – £12,000 + VAT
Team coaching is most effective as a sustained engagement rather than a one-off session. A single session can be a useful starting point, but lasting change in team dynamics requires time, consistency and follow-through.
Alistair has spent more than fifteen years working with leaders, teams and organisations across the world — helping them communicate more clearly, lead more effectively, and create the conditions for people to do their best work.
His background is unusually broad for a coach. He began his career in performance and narrative storytelling before moving into sales leadership — first managing a software sales team, then becoming Sales Director for a renewable energy start-up. That commercial grounding shapes everything he does: his coaching is practical, outcomes-focused and commercially aware.
He has worked with leaders from apprentice to C-Suite level across blue-chip organisations and high-growth environments in multiple sectors and countries. In 2022 he co-designed a culture change programme for a FTSE 100 energy company and spent 2023 delivering it to their leadership team worldwide.
What distinguishes Alistair as a coach is his fascination with the specifics of behaviour and language — the precise relationship between what we say and do and the outcomes we create. Combined with deep grounding in behavioural science, social psychology, and his own lived experience of navigating significant personal and professional challenge, he brings both rigour and genuine human understanding to every coaching relationship.
He works with clear objectives, tangible outcomes and lasting commitments — focused partnerships that create real and measurable change.
ILM Level 7 Diploma
Executive Coaching and Mentoring - the most recognised senior coaching qualification in the UK
Awarding body: ILM
DISC Coaching Certification
Certified practitioner in DISC behavioural profiling - a leading psychometric tool for coaching and team development
Awarding body: ICA
NLP Master Practitioner
Certified in Neuro-Linguistic Programming at Master Practitioner level - advanced language, behaviour and change techniques
Awarding body: CTAA
Certified Coach
Accredited through the MOE Foundation and the Association for Coaching - a globally recognised professional coaching body
Awarding body: MOE Foundation / AC
Certified Mentor
Formally certified in mentoring practice
Awarding body: Centrepoint
Everything discussed in a coaching or team coaching session is strictly confidential. Content is never shared with sponsoring organisations without the explicit consent of the individual leader or team. Where a sponsor update is agreed, it covers themes and progress — never specific conversation content.
Information
Contact Us
alistair@wearecoached.com
0207 566 4066
124 City Rd, London, EC1V 2NX