behavioural science, creativity & empathy
to make people more effective at work.

We help people all over the world…

in all kinds of industries, to understand the impact of their behaviour on others, and to explore when and how they might change their behaviour to be more effective. How do we do it? With emotionally intelligent, thought-provoking leadership training courses, rooted in behavioural science and social psychology research, and packed with practical tools that anyone can use. Our soft skills training courses have a compelling, interactive style, helping participants feel safe, open to new thinking, and able to relate discoveries to their day to day environment. With our communication training, the approach is warm, relaxed and interactive, leading to motivated behaviour change and swift results. Crucially, our management training programs are enjoyable, meaning people engage, commit, and experience an immediate difference in the quality of their interactions.

According to the World Economic Forum’s Future of Jobs Report 2025, soft skills will be the most in demand ability over the coming years. With the rise of A.I., the presence (or absence) of authentic human connection is felt more keenly than ever. That’s where Coached comes in. We’re experts in leadership development, working with individuals, teams and organisations to build the skills and behaviours that unlock vulnerability and authenticity, which strongly correlate with customer trust, satisfaction, and loyalty. When people feel they can be authentic at work they’re more likely to be engaged, creatively fulfilled and committed to the organisation. They also report higher job satisfaction and lower burnout. So what are you waiting for?

Coached is led by Alistair Donegan, ILM 7 coach and NLP Master Practitioner. He’s designed and delivered sessions for: